Travel AD

I was tasked with designing a newspaper ad for a travel agency, so I decided to do something a little different. The ad is directed towards people that are wanting to plan a road trip around Utah, to see all of the different sites Utah has to offer. I created a sort of map that highlighted a specific trail that my family had taken for a week-long vacation a couple years prior. Then I designed icons for the poster and added the copy. The logo was provided for me, though I came up with a tagline to use on the poster. The colors I picked were inspired by the desert and red rocks.