Ruff Life Retreat Brand

Ruff Life Retreat is a Doggy Daycare and spa that I created a brand for as a project in a class. I wanted the feel of the company to be fun and playful so the elements of the company and the color palette is there to give that feel. First, I created the logo to get the overall feel of the company. I found a fun typeface to use for the logotype then found a script typeface that felt a little more luxurious to bring in that fancy spa feel. Then put little paw prints to enforce the idea of this being an animal based company. Next came designing stationery for the company which led to finding more design elements to make the brand feel professional while still trying to stay fun. There are a lot of paw prints that were included, though when I was designing stationery I created a pattern that used dog toys in it. The pattern is classy but still feels cohesive with the branding. Overall the branding came together really well and reflected how I wanted the brand to look. It’s fun and exciting while still remaining professional and clean.